Marketing dictionary
Here you'll find our marketing dictionary where we explain the most important concepts in digital marketing in clear and understandable language. We cover everything from SEO, Google Ads and conversion rate to tracking, CTR and remarketing. The aim is to make complex marketing terms easier to understand so you can better navigate the digital world and make stronger decisions for your business.
A
- A/B split test
- Abandoned cart email
- Above the fold
- Accelerated mobile pages
- ActiveCampaign
- Ad copy
- Ad extension
- Ad Fatigue
- Ad Rank
- AdSense
- AdWords optimisation
- Affiliate influencer
- Affiliate marketing
- Rejection rate
- Agentic AI Optimisation (AAIO)
- Ahrefs
- AI Agent
- AI content detection
- AI Overviews
- AI search visibility
- AI image generation
- AI-driven personalisation
- AI-powered search optimisation
- AI-generated content
- AI marketing
- AI search engine
- AI workflow
- AIDA
- Algorithm boost
- Algorithms
- ALT tag
- Alt text
- MPA
- Anchor text
- Anchoring
- Andromeda
- Anchor links
- Advert
- Ad auction
- Ad group
- Advertising
- Advertise on LinkedIn
- Answer engine optimisation
- API
- Application
- Attribution model
- Auto-generated texts
- Automation
- Autonomous AI agents
- Average Position
- Awareness
- AXO
B
- B2B
- B2B demand generation
- B2B advertising
- B2B buying behaviour
- B2B marketing
- B2B marketing mix
- B2B marketing strategy
- B2C
- B2G
- BAB form
- Backlinks
- Banner advert
- Behavioural email
- Behavioural Targeting
- Benchmarking
- BeReal marketing
- Paid advertising
- Paid traffic
- Big data
- Image optimisation
- Image folder
- Image search
- Bing Ads
- Bing SEO
- Bing Webmaster Tool
- Bing Webmaster Tool
- Black Hat (SEO)
- Blog
- Blog post
- Bot
- Bottom-of-funnel
- Bounce rate
- Fire
- Brand ambassador
- Brand Awareness
- Brand identity
- Brand Image
- Brand mentions
- Brand positioning
- Brand-SERP
- Branded content
- Branded journalism
- Branded Keywords
- Branded Search
- Branding
- Breadcrumbs
- Broken links
- Browser
- User flow
- User-generated content
- User personas
- User journey
- User signals
- Budget
- Bug
- Bumper ads
- Business model
C
- C2C
- CAC
- Cache
- Call Extension
- Campaign
- Canonical tag
- CAPTCHA
- Carousel post
- Chain-of-thought prompting
- Channel
- Chatbot
- ChatGPT marketing
- ChatGPT SEO
- Chrome Web Store
- Churn rate
- Click Through Rate/CTR
- Click-to-open rate (CTOR)
- Clickbait
- Clicks
- CLV
- CMS
- Comment spam
- Community management
- Competitive strategy
- Consent Management Platform
- Consent mode v2
- Contact Form
- Content
- Content audit
- Content batching
- Content brief
- Content distribution
- Content gap analysis
- Content hub
- Content lifecycle
- Content marketing
- Content marketing strategy
- Content refurbishment
- Content repurposing
- Content syndication
- Conversational AI
- Conversion API (CAPI)
- Conversion rate
- Cookie
- Cookieless tracking
- Copilot SEO
- Copyright
- Copywriting
- Core Web Vitals
- cost per acquisition
- CPA
- CPC
- CPM
- CR (conversion rate)
- Crawl
- Crawl budget
- Crawling
- Creator economy
- CRO
- Cross channel
- CSS
- CTA
- CTR
- Custimy
- Custom audience
- Customer Data Platform (CDP)
- Customer Journey
- CX
D
- Dark Social
- Dashboard
- Data Layer
- Data mining
- Data-based marketing
- Dead link
- Deepfake marketing
- Demand Generation
- Demographics
- Design tokens
- Design system
- Destination URL
- Digital B2B strategy
- Digital Footprint
- Digital marketing
- Direct response
- Direct traffic
- Discovery Ads
- Display advert
- DKIM
- DMARC
- DNA
- Double opt-in
- DoFollow Link
- Domain
- Downsell
- Drip campaign
- Drop offs
- Duplicate Content
- Dwell Time
- Dynamic Tags
- Dynamic Remarketing
- Dynamic search advert
E
- E-A-T
- E-book
- E-commerce
- E-E-A-T.
- Email A/B test
- E-mail deliverability
- E-mail footer
- E-mail list
- Email marketing
- E-mail permissions
- Email preheader
- Earned Media
- External link
- Email automation flow
- Email segmentation
- Email warmup
- Employee advocacy
- Encryption
- Engagement bait
- Engagement Rate
- Entity-based search
- Entity SEO
- Episodic content
- ESP
- Event tracking
- Evergreen content
- Exit Page
- Eye Tracking
F
- F-pattern
- FAB form
- Facebook Ads Manager
- Facebook advertising
- Facebook Business Manager
- Facebook advertising
- Facebook pixel
- Faceted navigation
- Fan page
- FAQ
- Featured snippet
- Feed
- Error 500
- Few-shot prompting
- Firewall
- First-party data
- Moving your website
- Focus group interview
- Follower rate
- Followers
- FOMO
- Forecasting
- Business plan
- Freemium
- Frequency
- FTP
- Funnel analysis
G
- Guest blog posts
- Gated content
- GDPR
- Generative AI
- GEO (Generative Engine Optimisation)
- Geo Targeting
- Gestalt principles
- Ghostwriting
- GIF
- Google Ads
- Google Ads Editor
- Google AdWords
- Google Alerts
- Google Algorithms
- Google Analytics
- Google Certifications
- Google Keyword Planner
- Google My Business
- Google PageSpeed Insights
- Google Search Console
- Google Shopping
- Google Tag Manager
- Google Trends
- Google image search
- Google optimisation
- Graphics
- Grey Hat (SEO)
- Growth hacking
- Group marketing
H
I
- Impressions
- In-Stream Ads
- Inbound marketing
- Incrementality testing
- Indexing
- Index-bloat
- Content decay
- Content optimisation
- Content plan
- Content strategy
- Loading speed
- Embedded
- Influencer
- Influencer marketing
- Influencer ROI
- Infographic
- Incognito
- Innovation
- Insourcing
- Instagram shopping
- Instagram advertising
- Interactive content
- Internal link building
- Internal link value
- Internal links
- Invalid Clicks
- IP address
- ISP
J
K
- Campaign
- Canonical page
- Key Phrase
- Keyword
- Keyword density
- Keyword Phrase
- Keyword analysis
- Click-through rate
- Buying motives
- Buying behaviour
- Competitor analysis
- Competitors
- Conversion
- Conversion optimisation
- Conversion rate
- Card-based design
- KPI
- Customer match
- Customer journey
- Customer value
- Qualitative data
- Quantitative data
L
- Landing page
- LCP
- Lead
- Lead nurturing
- Lead scoring
- Lead generation
- Leads
- Link
- Link Juice
- Link analysis
- Link building
- Link building tips
- LinkedIn ads
- LinkedIn SSI (Social Selling Index)
- LinkedIn thought leadership
- Link-free publicity
- Link text
- Hygiene list
- Live Stream
- LLM
- Load modes
- Load speed
- Local SEO
- Log file analysis
- Logos
- Local campaigns
- Local services ads
- Long-tail keyword/keyword
- Longform content
- Lookalike Audience
- LSI
- LTV
M
- Machine learning (ML)
- Macro-influencer
- Target audience
- Market share
- Marketing and commercialisation
- Marketing plan
- Marketing strategy
- Market Development
- Market Penetration
- Market-Based Pricing
- Marketing attribution
- Marketing automation
- Marketing Funnel
- Marketing mix
- Marketing mix modelling
- Marketing qualified lead
- Marketing budget
- Marketing plan
- Masthead ads
- Memes
- Mention
- Meta description
- Meta Business Suite
- Meta description
- Meta Events Manager
- Meta title
- Metadata
- Micro-influencer
- Middle of the Funnel
- Migration
- Microinteractions
- Mission statement
- Mobile advertising
- Mobile-first index
- Mobile search
- Mobile friendliness
- Dark mode optimisation
- Multimodal AI
N
O
P
- Page Speed
- Page view
- PageRank
- Paid reach
- PAS form
- Pay per click
- PDF SEO
- Performance Max campaigns
- Permalink
- Perplexity SEO
- Persona
- Personalisation
- Personalisation at scale
- PHP
- Pillar page
- Pinned post
- Pinterest marketing
- Pinterest SEO
- Pipeline
- Pixel
- Platform optimisation
- Plugin
- Podcast
- Pogo sticking
- Pop-up advert
- Portal
- Positioning
- Post-purchase email
- PPC
- PR
- Predictive AI
- Predictive lead scoring
- Primary data
- Privacy Sandbox
- Product feeds
- Product analysis
- Programmatic SEO
- Progressive disclosure
- Progressive web app
- Promotion
- Prompt engineering
- Psychographic segmentation
- Pull marketing
- Push marketing
- PWA
Q
R
- Rank tracker
- Re-engagement campaign
- Real-time bidding
- Reciprocity
- Editorial calendar
- Redirect
- Reels
- Referral Traffic
- Advertising agency
- Adverts
- Rel=next
- Rel=prev
- Related searches
- Relationship marketing
- Remarketing
- Reputation management
- Research
- Responsive search advert
- Responsive design
- Retargeting
- Retrieval-Augmented Generation (RAG)
- Rich snippets
- RLSA
- ROAS (Return on Ad Spend)
- Robots.txt
- ROI (Return on Investment)
S
- SaaS
- Sales qualified lead
- Sales channels
- Sales funnel
- Schema markup
- Screenshot
- Script
- Scroll Depth
- Scroll Map
- SEA
- Search ads
- Search Console
- Search Engine
- Search engine advertising
- Search intent clustering
- Segmentation
- SEM
- Semantic SEO
- Semrush
- Sender reputation
- SEO
- SEO Content Breif
- SEO Content Breif
- SEO marketing
- SEO vs. SEM
- SEO guide
- SEO course
- SEO news
- SEO optimisation
- SEO awards
- SEO Consultancy
- SEO strategy
- SEO texts
- SEO checklist
- SEO tools
- Serialised content
- SERP
- SERP features
- Server-side tagging
- Server-side tracking
- Server error
- Session recording
- EMS optimisation
- Shadowban
- Short-form video SEO
- Short-tail keywords
- Shortform content
- Page description
- Paginated content
- Page title
- Side view
- Single opt-in
- Sitelinks
- Sitemap
- Skeleton screens
- Skyscraper technology
- Slogan
- Smart Bidding
- Snapchat ads
- Social commerce
- Social listening
- Social media audit
- Social media calendar
- Social media KPI
- Social media marketing
- Social proof
- Social selling
- Soft Bounce
- Search intent
- Search engine
- Search engine optimisation
- Search experience
- Search keywords
- Keyword analysis
- Keyword optimisation
- Keyword density
- Search terms
- Search term report
- Search volume
- SoMe
- Spam
- Spam score
- SPF record
- Split test
- Sponsored content
- Language versioning
- SSL Certificate
- Voice search
- Marketing stories
- Storytelling
- Structured data
- Subdomain
- Subscriber
- Deletion list
- Response code
- SXO
- Visibility on Google
- Synthetic media
T
- Day
- Day management
- Technical analysis
- Technical SEO
- Text advert
- Copywriter
- Thought leadership
- Marketing threads
- TikTok ads
- TikTok marketing
- TikTok SEO
- Title tags
- TLD
- Top level domain
- Top of Funnel
- Top-level domain
- Topic Clusters
- Topical authority
- Top ranking
- Touch points
- Tracking
- Transactional email
- Trueview in-stream ads
