Google Ads
Be found when the customer is looking for you
We help you reach the top of Google with advertising that pays. As aGoogle Partnerwe ensure that your budget is spent on potential customers - not on indifferent clicks.
Are you getting enough out of your ad spend?
Many organisations shoot from the hip and hope for the best. At a high cost. At Siite, we shoot with a sharpshooter.
Are you targeting the wrong people?
Are you paying for clicks from people who never become customers? We clean up and make sure you only pay for relevant traffic.
Do you know your earnings?
Do you know exactly what a new customer costs you? We set up tracking so you can see in black and white if your advertising is profitable.
Are you losing customers to the competition?
When someone searches for what you offer, YOU should be at the top. If you're not there, your competitor will take the order.
Your competitors are located here. We help you to be here.
Google Ads is the fastest way to the top. We make sure your business is the first thing customers see.
Make your business the natural choice
Why spend time convincing people who aren't interested? With Google Ads we flip the sales funnel. We present your solution to the customers who already have willingness to buy and actively looking for exactly what you offer. It's not just advertising - it's a response to customer needs.
Capture customers when they're ready to buy
Google Ads is unique because we reach people at the exact second they have a need. They are searching for a solution - you offer it. It's not a “disruption” (like on social media), it's a service.
- Show your adverts to people actively seeking your services
- We filter out irrelevant searches (negative keywords)
- High conversion rate because the need is urgent
Measurable results - no more gut feelings
With us at the helm, you never have to guess if it's working. We set up advanced tracking so we can see exactly how many calls, bookings or sales your adverts generate.
- Full transparency in reporting every month
- We track on value (ROAS), not just clicks
- You own your own data and ad account
Local dominance or nationwide?
Are you a local tradesman or a national webshop? We control exactly where your adverts appear. We can target down to specific postcodes so you don't waste money on customers in the wrong part of the country.
- Geographical boundaries (e.g. only 20 km radius)
- Targeting by opening hours
- Specific messages for different cities
We write texts that sell
A top ranking is worth nothing if no one clicks. We specialise in writing compelling ad copy that makes your business stand out from the competition and highlights your unique advantages.
- Sharp headlines that increase click-through rates (CTR)
- Using extensions (phone number, sitelinks, address)
- Ongoing A/B split testing of new texts
Would you like to schedule a quick, no-strings-attached talk?
You don't need to have a finalised requirements specification ready to talk to us. Our Business Advisor, Christian, is ready to help you clarify your needs.
He is happy to contact you for a no-obligation chat about your options and how we can best enhance your online presence.
How we work with your advertising
Google Ads is not a ‘set it and forget it’ task. It requires ongoing love. Here's our recipe for success.
Analysis & strategy
We find the keywords your customers are using (“Buy shoes” vs. “Cheap shoes”). We create a budget and strategy on how to get the most out of your money.
Setup & tracking
We build campaigns professionally and make sure the tracking works. We need to be able to measure when an advert leads to a call or a sale.
Launch
We press the button! Your ads are now visible at the top of Google. We'll keep a close eye in the first few days to make sure everything is running smoothly.
Optimisation
We remove expensive keywords, adjust bid prices and test new texts. This is where we improve your revenue month by month.
Frequently asked questions
What is Google Ads and how does it work?
Google Ads is Google's advertising platform where you can have your business appear at the top of
search results, on websites, YouTube and in Gmail. You typically advertise on
keywords that your customers are already using and only pay when someone clicks on your
advert.
At Siite, we work strategically with Google Ads - from setup and structure to
Ongoing optimisation - so your ad budget is spent where it creates the most value
Value.
What is the difference between Google Ads and SEO?
How much does it cost to run Google Ads campaigns with you?
Can I handle the entire setup or do I need a Google Ads account myself?
How quickly can I see results from Google Ads?
How do I choose the right keywords for my business?
What happens to my budget - do you fully control it?
Do I have to create landing pages myself or do I help with optimisation?
Why you should choose a Google Partner
Your guarantee of high professionalism and up-to-date knowledge.
Official Google Partner
We have passed Google's exams and fulfil their performance requirements. This means we have direct access to support and the latest knowledge from Google.
Full transparency
You always have full access to your own ad account. We don't hide anything and you can see exactly what is spent on clicks and what goes to us at any time.
Data-driven approach
We make decisions based on numbers, not gut feelings. We use advanced tools to analyse the market and your competitors.
We optimise the entire journey
There's no point in buying traffic to a website that doesn't sell. As we are also a web agency, we advise you on the landing page itself so that the expensive clicks you pay for actually end up as paying customers.
Focus on the bottom line
The number of impressions doesn't matter if it doesn't make money. Our only goal is to create a positive return on investment (ROI) for your business.
Technical edge
We go beyond the standard setup. We're experts in server-side tracking, which ensures Google gets better data to work with - giving you cheaper conversions than your competitors.
Christian, Mikkel, Kasper and Nicklas are ready to help you.
