Take full control of your data - and your leads
We help you navigate a world without cookies. We ensure accurate tracking with Server-side tracking, legality with Cookiebot, and reveal which B2B companies are visiting you with Leadinfo.
Are you running your business blind?
Without the right technical setup, you lose both data about your adverts and knowledge about your potential customers.
Are you losing 30% of your data?
Ad blockers and Apple updates make your ads look ineffective. Server-side tracking is no longer nice-to-have, it's necessary for survival.
Who are your visitors?
98% of your visitors leave without contacting you. Do you know which companies they come from? They are “warm leads” that are just waiting.
Are you risking a fine?
The Danish Data Protection Agency is watching. If your cookie solution doesn't play 100% with Google Consent Mode v2, you risk fines and blocked ad accounts.
We unmask your visitors
See the difference between “anonymous traffic” and “actionable leads”.
Partnering with the best
We don't build our own “home-made” solution. We are official partners with the market's three strongest players in data and tracking. This is your guarantee of stability, legality and results.
Server-side tracking with Stape.io
We move your tracking away from the user's browser and onto a secure server via Stape. This means we bypass ad-blockers and browser restrictions. The result? Your Facebook and Google ads get better data to work with, giving you cheaper conversions.
- Up to 30% more data in your reports
- Longer lifespan of cookies
- Official Stape Agency Partner
B2B Lead identification with Leadinfo
Leadinfo acts as a “dialler” for your website. The software recognises the IP addresses of the companies that visit you. You get the company name, industry and contact information served directly to your inbox - even if they didn't fill out your form.
- See which companies are looking at your services
- Get "warm leads" served to your sales department
- Integration to your CRM or email
Legality with Cookiebot
Privacy is important and the rules are strict. We implement Cookiebot, which ensures that you obtain consent correctly. It's not just to avoid fines - it's necessary to use “Google Consent Mode v2”, which is a requirement to run ads today.
- Automatic scanning and blocking of cookies
- Ensures that your Google Ads account is not closed
- Peace of mind for your visitors
Would you like to schedule a quick, no-strings-attached talk?
You don't need to have a finalised requirements specification ready to talk to us. Our Business Advisor, Christian, is ready to help you clarify your needs.
He is happy to contact you for a no-obligation chat about your options and how we can best enhance your online presence.
Audit & compliance
We scan your current setup. Are you GDPR compliant? Are you measuring correctly? We make a plan for the clean-up.
Server-side setup
We set up your server at Stape.io and configure your own tracking domain. This makes your tracking robust and future-proof against new browser updates.
Leadinfo Implementation
We insert the Leadinfo script and set up “Triggers”. For example: “Send an email to Christian if a company with over 50 employees visits the pricing page.”
Live & training
We test everything through. Then we'll give you an introduction to your new Leadinfo dashboard so you can start calling your new leads right away.
Frequently asked questions
What is the difference between Google Analytics 4 (GA4) and Google Tag Manager (GTM)?
GA4 is the analytics tool where you see data on users, traffic and conversions.
GTM is the management layer where we set up and maintain tracking tags without having to
Change code every time.
At Siite, we use GA4 and GTM together so tracking is flexible, scalable and
Future-proofed.
How long does it take to set up proper tracking and when will I see data?
A standard tracking setup typically takes 1-3 working days, depending on
complexity.
Data starts coming in right away, but we recommend looking at trends
after some time, so there is enough data to draw conclusions.
How do you handle cookie consent (GDPR) with Cookiebot or similar?
We set up tracking to respect cookie consent and GDPR.
GA4 and other scripts are only activated when the user has given consent via e.g.
Cookiebot or equivalent solution.
Do you integrate tracking with Google Ads, Paid Social and SEO results?
Full integration - GA4 links directly to Google Ads, Meta Pixel and SEO data for
Complete ROI overview.
How much does SEO cost you?
Our prices are individual and based on your website, size and dimensions. Please contact us for a specific assessment - we will always create a solution that matches your business.
Can you set up heatmaps and session recordings
Solution. We set up Microsoft Clarity so you can see:
- Heat card
- Scroll behaviour
- Session recording
It provides valuable insight into how users actually use your site, whether it's us or someone else who is your web provider. As a web and marketing agency, we actively use the data to identify friction, optimise the user journey and create a better basis for both conversion optimisation and further development of your site after consent.
What is server side tracking and why is it important?
Browser tracking is the “classic” way to measure, but it is often affected by adblockers, iOS and cookie restrictions.
Server side tracking moves part of the measurement to a server, so your conversions are typically more stable and more complete.
At Siite, we set up server side tracking so you get a stronger data foundation for Google Ads and Meta and can optimise based on numbers you can actually trust.
Why you should choose us as your data partner
We combine technical code understanding with sales focus.
Certified throughout the entire package
B2B Sales focus
Tracking is not just about graphs. With Leadinfo, we turn data into real money by giving your sales department a list of companies to call.
We understand the code
Tracking often requires coding (DataLayers, API). Because we are developers, we can solve complex problems that regular marketing agencies have to give up on.
Google Consent Mode v2
We're on top of the latest requirements from Google. We ensure that your adverts continue to run effectively even when the rules are tightened.
Future-proof (1st Party Data)
We build a setup where you own your own data via server-side tracking. This secures your business against future changes from Apple and Google.
Better ad economy
Our setup sends better signals back to Facebook and Google. When the algorithms know exactly who is buying, they can find more of them cheaper.
Mikkel, Christian, Kasper and Nicklas are ready to help you.