What do LinkedIn ads mean?
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LinkedIn ads are an essential part of many companies' digital marketing strategy. With over 700 million professional users, LinkedIn is not only a place for networking and job search, but also a powerful platform for B2B marketing and advertising campaigns. In this article, we will explore the different aspects of LinkedIn ads, including how to best utilise the platform to reach your audience and achieve your business goals.
Understanding LinkedIn Ads
LinkedIn offers a range of advertising options designed to achieve various goals, including brand awareness, lead generation and traffic to your website. The ads can be highly customisable in terms of who they are shown to, based on criteria such as job title, industry, company size, geography, and more. This allows advertisers to target very specific audiences with relevant and effective campaigns.
Types of LinkedIn Ads
Sponsored Content
Sponsored Content is a type of advert that appears directly in LinkedIn users“ newsfeed. These adverts look like regular posts but are marked as ”Sponsored". They are designed to promote content and can be used to increase the reach of company updates, articles, videos, or other content types. Thanks to their placement in the feed, Sponsored Content ads often experience higher engagement than traditional display ads.
InMail campaigns
InMail campaigns are a direct and personalised way to reach LinkedIn users. Sending messages to recipients' LinkedIn inboxes allows companies to communicate an offer, invitation or other relevant message. This form of contact often has higher open and click-through rates compared to traditional emails because the messages appear to be more personalised and relevant to the recipient.
Text & Display ads
Text and Display ads appear in different places on the LinkedIn platform, including the right side of the news feed, on profile views or within group discussions. Text ads are often simple with a headline and a small amount of text, while Display ads can include images or videos to further capture the user's attention.
