UTM Link Builder for professional campaign tracking

Create accurate URL parameters in seconds, minimise errors in your data and get a full overview of your conversions in Google Analytics.

Build links with UTM parameters to Google, Facebook and other sources.

Website URL *

Source (utm_source) *

Media (utm_medium) *

Campaign name (utm_campaign) *

Content (utm_content)

Keywords (utm_term)

Awaiting URL...

✓ Automatic conversion to lowercase

Parameter	Significance
{campaignid}	Campaign ID.
{adgroupid}	Ad group ID.
{creative}	The unique ID of the advert.
{device}	Device (m = mobile, c = computer).
{keyword}	The keyword that triggered the advert.

Only one question mark: A URL can only have one "?". The rest must start with "&".
No strange signs: Avoid #, & or = inside your own names.
Use lowercase letters: Google distinguishes between "Email" and "email".
Spacing: Replace spaces with underscores (_) or hyphens (-).
No duplicates: Make sure "https://" does not appear twice.

Without UTM, traffic will often show as "Direct". With UTM, you can see exactly which source is driving sales.

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